About us.

South Bay Economics LLC (SBE) is led by Dr. Gigi Moreno and provides economic and statistical analysis, research, and data analytics for private and public sector clients.  SBE specializes in market and competition analysis, policy impact analysis, and damages assessment in litigation.  South Bay Economics’ approach is based on rigorous data-driven economic analysis and aims to support and inform business and policy decisions.

Dr. Moreno is owner and principal economist at South Bay Economics.  She has over 20 years' experience as a consultant, research economist, and college professor. Dr. Moreno earned a PhD in Agricultural & Natural Resource Economics at UC Berkeley and a master’s in economics from UC Santa Barbara.  Dr. Moreno has conducted extensive research in agricultural and natural resource economics, industrial organization, and in the health and pharmaceutical industries.

South Bay Economics LLC is a minority/woman owned business.